Personal-bankruptcy law firm website with a quiz
The challenge
The firm bought leads from aggregators at ₽3,500–5,000 per contact of dubious quality. It needed its own channel: a site that addresses debtors’ fears, filters out non-target enquiries and brings requests cheaper than purchased leads.
The solution
We built a site with detailed breakdowns of the procedure: stages, timelines, what is taken and what stays, case law, and a “will my debts be written off” calculator. The key tool is a 6-question quiz (debt amount, arrears, assets, official income) that immediately screens out those for whom bankruptcy is unsuitable and gives a preliminary conclusion. We added 40 articles for informational queries (“what happens to a mortgaged apartment in bankruptcy”), a review widget, and a section of won cases with arbitration ruling numbers that can be verified in the court registry.
Technology stack
Gallery
Metrics
The result
After 6 months the site brings 130–150 requests per month at ₽900–1,200 versus ₽3,500+ from aggregators. Thanks to the quiz, the share of target enquiries grew from 40% to 76% — lawyers stopped wasting time on unsuitable cases. The section of cases with verifiable ruling numbers raised consultation-to-contract conversion by 22%.