Nail studio website with booking via YCLIENTS

The challenge
The studio took bookings only via Instagram DMs and phone: the receptionist could not keep up, and clients booked with competitors. They needed a lightweight site with a price list, artists’ work and 24/7 online booking synced with the YCLIENTS log.
The solution
We built a fast Next.js site: a price list by artist category, a portfolio by coating type, and pages for six artists with their schedules and work. We customized the YCLIENTS widget to match the design: choose branch → service → artist → time, with a ₽500 card prepayment against no-shows. We set up local SEO: pages for districts (“manicure Novo-Savinovsky district”), LocalBusiness markup, and links to both branches’ Yandex Business cards.
Technology stack
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Metrics
The result
The share of online bookings grew to 71%, freeing up 3–4 hours of the receptionist’s day. No-shows dropped from 14% to 4% thanks to prepayment. The site plus improved map listings bring 90–110 new clients per month; the project paid off in 2.5 months.