Car service network site with a calculator and booking
The challenge
The network lived on word of mouth and maps; the site was a one-pager with no prices. The owner wanted to get bookings from search: a dedicated page for each service and car brand, an online cost estimate, and booking for a specific location and time without a phone call.
The solution
We built 56 service pages with price ranges and scope of work, plus 18 brand pages (“Kia repair”, “Volkswagen repair”) with common faults and sample work orders. A calculator by brand, model and service returns an estimated cost and offers to book; the estimate is also sent to the client via WhatsApp. Booking is tied to each location’s service bays: the client sees free slots, and the request drops into the CRM and the mechanics’ Telegram chat. We connected call tracking and a review widget from Yandex Maps.
Technology stack
Gallery
Metrics
The result
Within 5 months the site brings 240–280 bookings per month, 60% via the calculator and online booking, the rest calls from the site. Brand pages reached Yandex top-5 for 34 queries like “kia repair Mytishchi”. Utilization of new locations grew from 55% to 82%.