Dental network website with online booking via a medical IS
The challenge
The six-clinic network had an outdated brochure site with no prices or booking: receptionists took calls only during business hours, and up to 40% of enquiries came in the evening and were lost. The goal was a site with honest all-inclusive prices, doctor pages and online booking synced with the schedule in the IDENT medical information system.
The solution
We designed the structure around commercial queries: a separate page for each service with the price breakdown (anesthesia, X-ray, materials included), treatment stages and before/after work. We built 42 doctor pages with certificates and reviews, each with a button to book that specific specialist. Online booking was integrated with IDENT via API: free slots are pulled in real time, the booking goes straight into the receptionist’s log, and the patient gets an SMS confirmation and a reminder a day before.
Technology stack
Gallery
Metrics
The result
Online booking took over 38% of all appointments, half of them outside business hours that used to be lost. No-shows fell from 18% to 9% thanks to SMS reminders. Over six months search traffic grew 3.2×, and the cost of acquiring a new patient dropped by 27%.