Developer website with an apartment catalog and unit chessboard
The challenge
The developer sold apartments through aggregators and paid a commission on every deal. Its own site showed only renders and a phone number. The goal was a full catalog: a chessboard by building and floor, live prices and statuses from the CRM, parameter filters, and a booking request for a specific apartment.
The solution
We built an interactive chessboard: complex → building → floor → apartment, each with a floor plan, price and status (available/reserved/sold) updated from the developer’s CRM every 15 minutes. Filters by rooms, area, floor, price and completion date. We added a mortgage calculator with partner-bank programs and an online booking request that locks the price for 3 days. Each complex has a landing page with construction progress (monthly photo reports) and a master plan with infrastructure.
Technology stack
Gallery
Metrics
The result
The share of direct deals without aggregators grew from 20% to 47% in a year — around ₽18M saved on commissions. Visitor-to-request conversion is 3.4%, and the most popular path is filter + chessboard + mortgage calculator. The sales team now receives requests with the apartment already chosen, and the deal cycle shortened by 9 days.