B2B metal rolling catalog with 1C integration
The challenge
The company sold rolled metal via an Excel price list that managers emailed out. Stock and prices changed daily, the list went stale within hours, and clients’ procurement staff called to check availability for every item. They needed an online catalog with live stock, volume-based pricing and the ability to submit a whole specification for a quote.
The solution
We built a catalog of 12,000 items with nomenclature, prices and stock synced from 1C:Trade Management every 30 minutes. We implemented filters by GOST standard, steel grade and dimensions, a wholesale price grid based on tonnage, and a quote-request cart without online payment. We added an Excel specification upload — the file is parsed, items are matched to the nomenclature automatically, and the manager receives a ready order in 1C. Item pages were optimized for long-tail queries like “buy channel 12P GOST 8240”.
Technology stack
Gallery
Metrics
The result
Four months after launch, organic traffic grew from zero to 9,500 visits per month on product queries. Managers stopped maintaining price lists by hand — saving about 60 person-hours per month. The share of orders through the site reached 35% of total volume, with an average order value of ₽280,000.