Sushi delivery website and PWA with in-house courier logistics
The challenge
The network worked through aggregators, giving away up to 30% commission, and its own site was on a website builder that lost orders during peak hours. The goal was a fast site with a PWA instead of a mobile app, delivery zones by kitchen and a loyalty program to move regulars to direct orders.
The solution
We built a store with a cart and card/SBP payment, automatic routing of each order to the nearest kitchen by delivery-zone polygons, and time estimates that account for kitchen load. A PWA with offline menu caching and push notifications about order status and promos replaced a native app. The loyalty program gives 5% cashback in points; orders via aggregators include a promo code for the first direct order in the box. Orders drop into the existing kitchen system (iiko) via API.
Technology stack
Gallery
Metrics
The result
The share of direct orders grew from 22% to 58% over 8 months — saving ~₽1.4M per month on aggregator commissions. 31,000 customers installed the PWA, and promo push campaigns convert to order at 4.1%. Loyalty members reorder 2.3× more often than others.