Window factory website with an online calculator and measurement booking
The challenge
The factory mostly got requests from dealers and wanted to grow retail. A retail buyer wants a price right away, but only a surveyor could name it after a site visit — and half of enquiries were lost at that step. They needed a calculator that prices a window by size and configuration with “give or take the measurement” accuracy.
The solution
We built a calculator: window type (single, double, triple casement, balcony block), dimensions, profile, glass unit, hardware, sill and reveals — the price recalculates at each step using the factory’s pricing formulas. The estimate is saved and sent to the client via WhatsApp and to the manager in the CRM with the full configuration; free-measurement booking is by choosing a date and slot. We built pages for housing series (“windows for a Khrushchyovka”, “P-44 windows”) with typical sizes and ready prices that pre-fill the calculator.
Technology stack
Gallery
Metrics
The result
41% of visitors use the calculator, and conversion from an estimate to a measurement booking is 23%. Retail requests grew 2.7× in six months on the same ad budget. Housing-series pages bring 30% of organic traffic — for “windows for a Khrushchyovka price Nizhny Novgorod” the site is in the top-3.