SEO Tool

Transliteration & slug generator

Перевод русского текста в латиницу и генерация SEO-дружелюбных URL (слагов)

Why use readable URLs?

Benefits

  • • Human-readable page addresses
  • • Keywords in the URL are a ranking factor
  • • Links display correctly on social media

How the tool works

  • • Transliteration by a widely accepted standard
  • • Removes special characters and extra hyphens
  • • Converts everything to lowercase

Readable URLs and transliteration for SEO

What a good URL should be

Short, readable, lowercase, with words separated by hyphens and no special characters. The tool automatically transliterates the text, removes extra characters and assembles a ready slug.

A hyphen is the correct word separator in a URL: search engines do not treat underscores as a word boundary.

Rules for working with URLs

Build the slug from the page title, removing stop-words: “kak-vybrat-divan-dlya-gostinoy” is better shortened to “vybor-divana-dlya-gostinoy”. Do not change the URLs of published pages without need.

If changing the address is unavoidable, always set a 301 redirect from the old URL, otherwise the page will lose its accumulated weight and positions.

Frequently asked questions

What is a human-readable URL (slug)?+

A page address made of meaningful words instead of identifiers, e.g. /kak-vybrat-divan instead of /?p=123. Such addresses are more convenient for users and contain keywords for search engines.

Cyrillic or transliteration in the URL — which is better?+

Both are indexed, but Cyrillic URLs turn into unreadable percent-encoding (%D0%BA...) when copied. Transliteration is more reliable: the link looks neat everywhere.

Which standard is used for transliteration?+

A practical scheme familiar to the Russian web and understood by Yandex: ж→zh, ч→ch, ш→sh, щ→sch, ю→yu, я→ya. The hard and soft signs are dropped.

Do keywords in the URL affect ranking?+

Yes, it is a slight positive signal for both Yandex and Google, and words in the URL are highlighted in the snippet. But stuffing the address will not help — 3–5 words that describe the page are enough.