A website for a transport company: a shipping calculator, tracking and requests from procurement

How a carrier is chosen

A logistician or procurement officer with cargo acts fast: types “freight [city] — [city]”, opens 3–4 sites, gauges the price, looks at signs of reliability and sends out requests. The decision takes minutes. Your site either makes this shortlist or it does not. Let’s break down what a site must have to make it.

The calculator — element number one

The first question is always “how much to ship it”. A site without an estimate loses to a site with one:

• from → to, weight and volume, cargo type → an approximate cost and time;
• if the rate grid is complex — “a preliminary estimate within 15 minutes”: a form with parameters, a manager’s answer to a messenger;
• the estimate is saved as a request in the CRM — even if the person did not click “order”, you have the contact and cargo parameters.

Destination pages — a source of traffic

Queries in logistics are geo-dependent and granular: “freight Moscow Yekaterinburg”, “LTL delivery to Kazan”. Each working destination gets its own page: route, timelines, “from” rates, transport types, shipping frequency. Twenty destinations — twenty landing pages, each catching its own pool of queries. This is the same granular-semantics logic as in working with Wordstat: long-tail queries are more specific and convert better.

Separate pages — for services: LTL cargo, FTL/LTL, oversized, refrigerated, moves, responsible storage.

Trust: cargo is not entrusted to just anyone

The client hands you goods worth hundreds of thousands — the fear of losing the cargo is stronger than the desire to save:

• Documents: a contract, cargo insurance, working with a consignment note — directly and clearly;
• a fleet with photos (your own or proven partners — honestly);
• company details, experience, real case studies: “we’ve carried for [industry] since 2015”;
• reviews from legal entities and client logos (with permission);
• a clear process: request → confirmation → pickup → statuses → delivery → documents.

Tracking and a personal account

For regular clients the strength is in service: cargo status by request number, shipping history, invoices and closing documents in a personal account. This removes “where is my truck?” calls from managers and ties the client in: no one wants to move from a carrier with a convenient account to one that “ships by phone”.

Requests: formats for B2B

• a short estimate form (route + cargo + phone);
• a request with a file attachment — procurement officers send specifications;
• direct phones and email of the logistics department;
• messengers — drivers and sole traders often write on WhatsApp.

Response speed is critical: the cargo is “hot”, whoever answered first with a price got to carry it. Instant notifications to managers are a must — this is one of the points in our checklist for growing sales through the site.

Conclusion

A transport company site is a calculator, destination pages for geo queries, documents and signs of reliability, quick forms and an account for regular clients. Together this turns the site from a brochure into a lead channel. We will build a site with a calculator and CRM for your logistics — let’s talk.