Articles and insights on development, AI, DevOps and modern technology
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A domain is your address and part of your brand for years. We break down how to choose a name, which zone to take (.ru, .рф, .com), how to check it is clean, and how not to lose the domain out of carelessness.
MOLOTILO DIGITAL
Acquiring a new customer is several times more expensive than bringing back an old one. We break down the types of loyalty programs, when they pay off and when they just eat your margin.
MOLOTILO DIGITAL
A procurement officer is not looking for a “pretty site” but for specs, availability, price and an invoice within the hour. What a factory or wholesaler site should be like to win purchase requests.
MOLOTILO DIGITAL
A template for 50 thousand versus a custom site for 400 — an 8x difference, but for what? We break down the pros and limits of templates and when paying extra for uniqueness pays off.
MOLOTILO DIGITAL
A feedback form without consent to data processing is already a violation. What a site must have under 152-FZ: a policy, consents, a Roskomnadzor notification, a cookie banner.
MOLOTILO DIGITAL
Bitrix is expensive but “corporate”, WordPress is free but “full of holes” — so go the stereotypes. We break down what of this is true and which business suits which.
MOLOTILO DIGITAL
An in-house developer, a freelancer or a web studio — each option has its own math and its own risks. We compare cost, speed and reliability on real scenarios.
MOLOTILO DIGITAL
A foreman is looking for an excavator for tomorrow: the per-shift price, delivery to the site, whether the machine is free. What a rental company’s site should be like to win such orders.
MOLOTILO DIGITAL
Every booking through an aggregator costs a hotel a 15–20% commission. We break down what a hotel site should be like so guests book directly — and why it is achievable.
MOLOTILO DIGITAL
A person decides to hit the gym on impulse — and if the site does not let them book a trial in a minute, the impulse goes to competitors. We break down a fitness club site block by block.
MOLOTILO DIGITAL
Courses are chosen slowly and compared picky: program, teacher, result, price. What a training center’s site should be like to win this comparison.
MOLOTILO DIGITAL
It is hard for a travel agency to compete with the giants on mass tours — but easy to win on expertise and niches. What a travel agency’s site should be like to bring in tourists.
MOLOTILO DIGITAL