Features of a website for medicine
A medical website is not just a business card. It’s a tool that must inspire trust, inform patients and simplify booking a doctor. Reliability and professionalism are especially important here.
What a clinic website should have
1. Clinic information
- Licenses and certificates
- History and mission
- Photos of the clinic and equipment
- Awards and achievements
2. Doctors
Patients choose a doctor, not a clinic:
- Photo (professional)
- Education and qualifications
- Specialization
- Years of experience
- Patient reviews
- Appointment schedule
3. Services and prices
- A full list of services
- Descriptions of procedures (in plain language)
- Up-to-date prices
- Preparation for procedures
4. Online booking
Key functionality for conversion:
- Choosing a doctor and specialty
- Calendar with available slots
- SMS confirmation
- Visit reminder
- Patient account
5. Contacts
- Address with a map and a photo of the entrance
- Phone (clickable)
- Opening hours
- How to get there (parking, metro)
Requirements for medical websites
Legal
- License information (mandatory)
- Privacy policy
- Consent to personal data processing
- Disclaimer (not a medical consultation)
Technical
- HTTPS (mandatory for forms)
- Personal data protection
- Fast loading
- Mobile responsiveness
Trust elements
| Element | Effect on trust |
|---|---|
| Licenses and certificates | Confirmation of legality |
| Doctor photos | Personalization, “getting acquainted” |
| Patient reviews | Social proof |
| Clinic photos | Understanding where you’re going |
| Doctors’ articles | Expertise |
Integrations
- HIS — hospital/medical information system
- 1C:Medicine — records and scheduling
- Telephony — call recording
- SMS gateway — visit reminders
- Online payment — prepayment for services
SEO for medical websites
Patients search online:
- “Dentistry [district]”
- “Ultrasound [city] price”
- “Good therapist reviews”
Important: medical content requires expertise (E-E-A-T for Google).
Cost
| Option | Cost | What’s included |
|---|---|---|
| Basic | from ₽150,000 | Information, doctors, services |
| With online booking | from ₽300,000 | + booking, patient account |
| With HIS integration | from ₽500,000 | + sync with the clinic’s system |
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Conclusion
A clinic website is the first impression of your medical facility. It must inspire trust, inform and simplify booking. We build medical websites that account for all the industry’s requirements.
Need a website for a clinic? Tell us about your facility and we’ll propose a solution that fits its specifics.
