What SEO is and why you need it
SEO (Search Engine Optimization) is a set of activities to improve a site’s positions in search engines. The goal is to get free organic traffic from Yandex and Google.
Why SEO matters
- 91% of clicks go to the first page of results
- Free traffic — you don’t pay for every click
- Trust — users trust organic results more than ads
- Long-term effect — the results persist
How SEO works
1. Technical optimization
The foundation of SEO is a technically sound site:
- Loading speed
- Mobile adaptation
- Correct URL structure
- Proper indexing
- No errors
2. On-page optimization
Working with content and structure:
- Building the semantic core
- Optimizing meta tags (title, description)
- H1–H6 headings
- Internal linking
- Unique content
3. Off-page optimization
Working on the site’s authority:
- Quality backlinks
- Brand mentions
- Presence in directories
- Social signals
4. Behavioral factors
- Time on site
- Depth of view
- Bounce rate
- CTR in the results
Stages of SEO promotion
- Site audit — analysis of the current state
- Competitor analysis — studying the niche leaders
- Semantics gathering — key queries
- Technical optimization — fixing errors
- Content plan — a content strategy
- On-page optimization — working on the pages
- Off-page optimization — building links
- Analytics and adjustment — continuous monitoring
Timelines and results
| Period | What happens |
|---|---|
| 1–2 months | Technical work, first changes |
| 3–4 months | Growth for low-frequency queries |
| 5–6 months | Traffic growth, mid-frequency queries |
| 6–12 months | Stable positions, high-frequency queries |
Cost of SEO
| Plan | Cost | For whom |
|---|---|---|
| Basic | from ₽30,000/mo | Small business, local SEO |
| Standard | from ₽60,000/mo | Mid business, regional |
| Premium | from ₽120,000/mo | Large business, nationwide |
SEO vs contextual advertising
| Criterion | SEO | Contextual ads |
|---|---|---|
| Speed | 3–6 months | Immediately |
| Cost per click | Free | Paid |
| Longevity | The effect persists | Only while you pay |
| Trust | Higher | Lower |
Related articles
Conclusion
SEO is a marathon, not a sprint. Results don’t come immediately, but they last a long time. Organic traffic is the highest-quality and cheapest in the long run.
Want more customers from search? Order a free SEO audit of your site.
