Articles and insights on development, AI, DevOps and modern technology
Showing 12 of 27 articles
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Search engines watch how people behave on your site: how long they stay and whether they return to the results. We break down behavioral factors and honest ways to improve them.
MOLOTILO DIGITAL
People watch more readily than they read, and short clips are handed out by algorithms for free. We break down which platforms and formats work for business and what to shoot without a studio.
MOLOTILO DIGITAL
Two sites with identical text, yet only one is at the top. Often it comes down to commercial factors: prices, contacts, range, trust. We break down what Yandex evaluates.
MOLOTILO DIGITAL
External links still affect rankings, but buying “a thousand links” now gets you cut. We break down white-hat ways to grow your link mass that actually work.
MOLOTILO DIGITAL
A blog on your site is not a box-ticking exercise but an asset that brings customers from search without paying per click. How to choose topics, write usefully and turn readers into leads.
MOLOTILO DIGITAL
A visitor left and gave you neither an email nor a phone — but subscribed to push in one click. How web push works, who it suits and how not to turn into spam.
MOLOTILO DIGITAL
A pop-up chat can catch leads or it can infuriate and slow the site down. We break down how to set up an online consultant so it brings leads rather than scaring people off.
MOLOTILO DIGITAL
Text like “we are a dynamically developing company” sells nothing. We break down how to write about the customer’s benefit rather than yourself, and how to structure text people finish reading.
MOLOTILO DIGITAL
A red button or a green one, long text or short — these disputes are settled not by the director’s taste but by a test on real visitors. How to run A/B experiments properly.
MOLOTILO DIGITAL
Raising conversion from 1% to 2% means doubling sales without growing the ad budget. We break down where sites lose customers and which edits give a quick effect.
MOLOTILO DIGITAL
GA4 is built differently from the familiar analytics: events instead of pageviews, a different interface, its own reports. We break down installation, key settings and the reports a business needs.
MOLOTILO DIGITAL
Analytics shows clicks, the CRM shows sales, and there is no link between them. End-to-end analytics connects ad spend with revenue for each channel — down to the ruble.
MOLOTILO DIGITAL