Mobile optimization of a website
Why the mobile version is a priority
More than 60% of traffic comes from smartphones, and Google rates sites by their mobile version (mobile-first). A site that is inconvenient on a phone loses both rankings and conversions.
The tool checks the basic mobile-friendliness requirements: viewport, font readability, button and link sizes, horizontal scrolling.
Common problems
Typical mistakes: a missing meta viewport, a font smaller than 12–14 px, buttons closer than 8 px to each other, content wider than the screen, pop-ups that cover the whole screen.
After fixing, test the pages under real conditions: on slow 3G/LTE and inexpensive devices — that is how a significant part of the audience browses.