Why a business needs a chatbot
Customers want instant answers 24/7. A chatbot replies in seconds, qualifies leads, takes orders and offloads your managers. It’s not the future — it’s the present.
What chatbots can do
For sales
- Lead qualification (questions about needs)
- Presenting products and services
- Cost calculation
- Taking orders
- Booking a consultation
For support
- Answers to frequent questions (FAQ)
- Order status
- First-line technical support
- Collecting feedback
For marketing
- Newsletters and notifications
- Promotions and promo codes
- Surveys and quizzes
- Loyalty program
Chatbot platforms
| Platform | Audience | Features |
|---|---|---|
| Telegram | Wide, IT | Free API, rich functionality |
| Mass market | WhatsApp Business API | |
| VKontakte | Youth, CIS | Integration with communities |
| Website (widget) | All visitors | Online consultant |
Use cases
Online store
A bot in Telegram:
- Shows the product catalog
- Takes an order
- Sends it to payment
- Notifies about delivery status
Service business
A bot for a beauty salon:
- Shows services and prices
- Books a convenient time
- Reminds about the visit
- Collects reviews afterward
B2B company
A qualification bot:
- Asks questions about needs
- Determines budget and timelines
- Hands a hot lead to a manager
Integrations
- CRM — leads enter the funnel
- Calendar — automatic booking
- Payment systems — payment inside the bot
- 1C / MoySklad — stock and orders
Development cost
| Bot type | Cost | Timeline |
|---|---|---|
| Simple (FAQ, menu) | from ₽30,000 | 1 week |
| Medium (orders, booking) | from ₽80,000 | 2–3 weeks |
| Complex (integrations, AI) | from ₽200,000 | 1–2 months |
Chatbot ROI
- Savings on operators: 50–70%
- Response speed: seconds instead of minutes
- Availability: 24/7, no days off
- Conversion: +20–30% thanks to instant replies
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Conclusion
A chatbot is an employee that works 24/7 with no salary and no sick days. It replies instantly, doesn’t forget and doesn’t make mistakes. We build bots for Telegram, WhatsApp and websites.
Want to automate communication with customers? Tell us about your tasks and we’ll propose a solution.
