Why a construction company needs a website
Construction means big budgets and long-term relationships. Clients carefully choose a contractor, studying the portfolio, reviews and reputation. The website is your main tool for that.
Structure of a construction company website
1. Home
- Specialization (residential, commercial, industrial)
- Key figures (years on the market, projects, m²)
- Best projects
- Call to action
2. Services
- House construction
- Apartment renovation
- Commercial construction
- Design and engineering
- Each service — a separate page
3. Project portfolio
The main section for a construction site:
- Before/after photos
- Construction stages
- Timelines and budget
- Client review
- Filters by project type
4. Cost calculator
An interactive tool for attracting requests:
- Type of work
- Area
- Materials
- Preliminary estimate
- A form to get an exact quote
5. About the company
- History and experience
- Team and specialists
- Licenses and SRO permits
- Partners and suppliers
6. Contacts
- Office on the map
- Phone, email
- Request form
Functionality for conversion
| Feature | Effect |
|---|---|
| Calculator | +30–50% requests |
| Portfolio with filters | Retention on the site |
| Project videos | Trust |
| Online consultant | Fast answers |
| Reviews with photos | Social proof |
SEO for construction companies
Clients search for:
- “Turnkey house construction [city]”
- “Apartment renovation price per m²”
- “Construction company reviews”
Integrations
- CRM — managing requests and deals
- Estimating software — automatic calculation
- Telephony — call recording
Mistakes of construction sites
- ❌ No portfolio or bad photos
- ❌ No prices (even approximate)
- ❌ No client reviews
- ❌ Outdated design
- ❌ Complicated navigation
Cost
| Option | Cost |
|---|---|
| Basic | from ₽100,000 |
| With a calculator | from ₽180,000 |
| Premium with CRM | from ₽300,000 |
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Conclusion
A construction company website is your portfolio and a request generator. Quality project photos, a calculator and reviews are the key to client trust.
Need a website for a construction company? Show us your projects and we’ll build a site that brings in clients.
