A website is not an expense but an investment
In 2024, not having a website = not existing as a business in customers’ eyes. 81% of buyers research a company online before reaching out. A corporate website is your round-the-clock salesperson that works with no days off.
What a corporate website gives you
1. Lead generation 24/7
The site collects requests while you sleep. Contact forms, online chat, calculators — all of it converts visitors into leads.
- Request form — 2–5% conversion
- Online chat — 5–10% conversion
- Services calculator — 10–15% conversion
2. Trust and image
A professional website shapes the first impression of the company:
- 75% of users judge a company’s reliability by the site’s design
- Cases and reviews raise trust by 34%
- Certificates and awards increase conversion by 20%
3. SEO and organic traffic
An optimized site attracts free traffic from search engines:
- The first page of Google gets 91% of clicks
- Organic traffic converts 5 times better than ads
- The SEO effect accumulates over time
4. Competitive advantage
If competitors have an outdated site or none at all — that’s your chance to stand out. A modern site shows the company is growing and following trends.
ROI of a corporate website
Let’s calculate the payback with an example:
| Indicator | Value |
|---|---|
| Website cost | ₽300,000 |
| Monthly traffic | 3,000 visitors |
| Conversion to requests | 3% |
| Requests per month | 90 |
| Conversion to sales | 20% |
| Sales per month | 18 |
| Average order value | ₽50,000 |
| Revenue per month | ₽900,000 |
| Payback | less than 1 month |
What a corporate website should have
Mandatory pages
- Home — value proposition, key advantages, call to action
- Services — a detailed description of each service with prices
- About — history, team, values
- Portfolio/Cases — examples of work with results
- Reviews — real client reviews
- Contacts — all ways to reach you, a map
- Blog — expert content for SEO
Functionality for conversion
- Request forms on every page
- Online chat or callback
- Cost calculator
- CRM integration
- Analytics (Yandex.Metrica, Google Analytics)
Mistakes that kill conversion
- ❌ No clear value proposition on the homepage
- ❌ Complicated navigation
- ❌ No mobile version
- ❌ Slow loading
- ❌ No calls to action
- ❌ Outdated design
When it’s time to update the site
- The site is more than 3–5 years old
- Not adapted for mobile
- Low conversion (under 1%)
- High bounce rate (over 70%)
- Hard to make changes
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Conclusion
A corporate website is not a business card but a sales tool. It works for you 24/7, attracts customers and builds your image. An investment in a quality site pays off many times over.
Ready to discuss your project? We’ll run a free audit of your current site and propose solutions to grow conversion.
