What a landing page is and why you need it
A landing page is a single-page site with one goal: to convert a visitor into a lead or customer. A landing page is ideal for ad campaigns, product launches and collecting requests.
The structure of a selling landing page
1. First screen (Hero)
You have 3–5 seconds to grab attention:
- Headline — a clear value proposition, the benefit for the customer
- Subheadline — expanding on the headline
- CTA button — a call to action
- Visual — an image or video of the product
Headline example:
- ❌ “We are the best renovation company”
- ✅ “Apartment renovation in 45 days with a 5-year warranty”
2. Problem and solution
Show that you understand the customer’s pain and offer a solution:
- Describe the problem (the pain)
- Show the consequences of inaction
- Present your solution
3. Advantages
3–6 key advantages with icons:
- Focus on customer benefits, not features
- Concrete numbers (not “fast”, but “within 24 hours”)
- Differences from competitors
4. How it works
3–5 steps of the process:
- You leave a request
- We get in touch and clarify the details
- We prepare a proposal
- We do the work
- You get the result
5. Social proof
- Reviews — real ones, with photos and names
- Cases — before/after, results
- Client logos — recognizable brands
- Numbers — 500+ projects, 10 years of experience
6. Prices / Plans
If possible, show prices:
- 3 plans (the decoy effect)
- Highlight the recommended one
- Show what each includes
7. FAQ
Handle objections:
- Answers to frequent questions
- Guarantees and terms
- Timelines and process
8. Final CTA
The last call to action:
- Repeat the main benefit
- A request form
- Contact details
Elements of high conversion
CTA buttons
- Contrasting color
- An action verb (“Get”, “Order”, “Book”)
- Specifics (“Get an estimate in 5 minutes”)
Forms
- Minimum fields (name + phone)
- Clear labels
- A button with a benefit, not “Submit”
Urgency triggers
- Limited offer
- Countdown timer
- X spots left
A/B testing
Test hypotheses to grow conversion:
- Headlines
- Color and text of CTA buttons
- Images
- Form placement
- Number of fields in the form
Landing page metrics
| Metric | A good value |
|---|---|
| Conversion | 3–10% |
| Bounce rate | under 50% |
| Time on page | over 2 minutes |
| Scroll depth | over 70% |
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Conclusion
A landing page is not just a pretty page but a sales tool. The right structure, a strong value proposition, social proof and a clear CTA are the formula for success. We build landing pages that convert.
Need a landing page that sells? Tell us about the product and we’ll propose a concept with a conversion forecast.
