Why a restaurant needs a website
70% of guests research a restaurant online before visiting. The website is your storefront that works 24/7. It shows the menu and the atmosphere, takes reservations and delivery orders.
What a restaurant website should have
1. Menu
The main reason people visit a restaurant’s website:
- Beautiful dish photos
- Descriptions and ingredients
- Prices (up to date!)
- Filters: categories, allergens, vegetarian
- Option to download a PDF menu
2. Table reservations
Online reservations increase seat occupancy:
- Choice of date, time, number of guests
- SMS/email confirmation
- Reminder before the visit
- Integration with the floor-management system
3. Delivery and takeaway
If you offer delivery — it’s a separate sales channel:
- Cart and checkout
- Online payment
- Status tracking
- Integration with aggregators (Yandex.Eda, Delivery Club)
4. Atmosphere
- Photo gallery of the interior
- Virtual tour
- Video
5. Contacts and location
- Address with a map
- Opening hours
- Phone (clickable)
- Parking, how to get there
6. Events and promotions
- Business lunches
- Special offers
- Banquets and corporate events
- Live music, events
Functionality to increase sales
| Feature | Effect |
|---|---|
| Online reservations | +20–30% bookings |
| Delivery on the site | Saving on aggregator commissions |
| Loyalty program | +15% repeat visits |
| Push notifications | Bringing guests back |
| Reviews on the site | Trust of new guests |
Integrations
- iiko, R-Keeper — menu and order synchronization
- Yandex.Eda, Delivery Club — delivery aggregators
- CRM — guest database, order history
- Telephony — call recording, callback
SEO for a restaurant
Local SEO brings guests from search:
- “Italian restaurant [city]”
- “Cafe with a kids’ room nearby”
- “Business lunch [district]”
Cost of a restaurant website
| Option | Cost | What’s included |
|---|---|---|
| Basic | from ₽80,000 | Menu, contacts, gallery |
| With reservations | from ₽150,000 | + online booking, integrations |
| With delivery | from ₽250,000 | + cart, payment, customer account |
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Conclusion
A restaurant website is an investment in a flow of guests. An online menu, reservations and delivery work for you around the clock. We build HoReCa websites that account for the industry’s specifics.
Want a website that brings in guests? Tell us about your venue and we’ll propose a solution.
