Why you need a website audit
Your site isn’t bringing in requests? Positions are dropping? Visitors leave? An audit shows what’s wrong and how to fix it. It’s the diagnosis before the treatment.
Types of audit
1. Technical audit
Checking the site’s “health”:
- Loading speed
- Mobile adaptation
- Code errors
- Broken links
- Redirects
- SSL certificate
- Robots.txt and sitemap
2. SEO audit
Analysis of search optimization:
- Page indexing
- Meta tags (title, description)
- Heading structure
- Internal linking
- External links
- Positions for key queries
3. UX audit
Analysis of the user experience:
- Navigation convenience
- Interface clarity
- The user journey
- Forms and CTAs
- Heatmaps
- Session recordings
4. Conversion audit
Why visitors don’t become customers:
- Funnel analysis
- Drop-off points
- A/B tests
- Comparison with competitors
What you get
- Report — a detailed document with the problems found
- Priorities — what to fix first
- Recommendations — concrete steps to improve
- Estimate — timelines and cost of the fixes
Example audit findings
| Problem | Impact | Solution |
|---|---|---|
| Speed 2.5 sec | -7% conversion | Image optimization |
| No H1 on pages | SEO loss | Add headings |
| Form with 8 fields | Low conversion | Reduce to 3 |
| No mobile version | -60% traffic | Responsive design |
Audit tools
- Google PageSpeed — speed
- Screaming Frog — technical analysis
- Ahrefs / SEMrush — SEO
- Yandex.Metrica — behavior
- Hotjar — heatmaps
Cost of an audit
| Audit type | Cost | Timeline |
|---|---|---|
| Express audit | Free | 1 day |
| Technical | from ₽15,000 | 3–5 days |
| SEO audit | from ₽25,000 | 5–7 days |
| Comprehensive | from ₽50,000 | 2 weeks |
When you need an audit
- The site isn’t bringing in requests
- Search positions have dropped
- High bounce rate
- You’re planning a redesign
- You want to understand what to improve
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Conclusion
An audit is the first step to improving a site. It shows the real picture and gives a plan of action. We perform audits of any complexity and help implement the recommendations.
Want to know what’s wrong with your site? Order a free express audit.
