Why a redesign is an investment, not an expense
An outdated website means lost customers and money. Users form an opinion about a company in 0.05 seconds, and an outdated design says: “this company isn’t growing.” A redesign is not just a new look — it’s growth in conversion and sales.
7 signs your site needs a redesign
1. The site is more than 3–5 years old
Web design changes fast. What was modern in 2019 looks outdated today:
- Flat design gave way to neumorphism and glassmorphism
- New navigation patterns appeared
- User expectations changed
2. Not adapted for mobile
60%+ of traffic comes from mobile devices. If the site isn’t responsive:
- Google ranks it lower (Mobile-First Index)
- Users leave for competitors
- Conversion drops by 50–70%
3. Low conversion
Compare against benchmarks:
| Site type | Average conversion | Good conversion |
|---|---|---|
| Landing page | 2–3% | 5–10% |
| Online store | 1–2% | 3–5% |
| B2B site | 1–2% | 3–5% |
4. High bounce rate
If more than 70% of visitors leave immediately — the problem is the site:
- Unclear value proposition
- Slow loading
- Poor design
- Inconvenient navigation
5. Slow loading
Every second of delay lowers conversion by 7%. Check the speed in Google PageSpeed Insights:
- Green zone (90+) — excellent
- Yellow zone (50–89) — needs optimization
- Red zone (0–49) — critical
6. Hard to make changes
If you need a programmer to change text — that’s a problem:
- Slows down marketing
- Increases costs
- Reduces flexibility
7. Doesn’t match the brand
The company has grown, but the site stayed the same:
- Old logo and brand identity
- Doesn’t reflect current services
- Doesn’t match the positioning
What a redesign gives
- Conversion growth of 30–100%
- Lower bounce rate by 20–40%
- Better SEO — growth in search positions
- Faster loading — better UX
- A modern image — customer trust
How a redesign proceeds
- Audit — analysis of the current site, metrics, competitors
- Strategy — goals, KPIs, structure
- Prototypes — wireframes of key pages
- Design — a new visual style
- Development — markup and programming
- Migration — transferring content and SEO
- Launch — testing and go-live
How much a redesign costs
| Project type | Cost | Timeline |
|---|---|---|
| Landing page | from ₽70,000 | 2–3 weeks |
| Corporate site | from ₽200,000 | 1–2 months |
| Online store | from ₽400,000 | 2–4 months |
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Conclusion
A redesign is not an expense but an investment with measurable ROI. If your site matches 2+ signs from the list — it’s time to act. We’ll run a free audit and show the growth points.
Want to know how many customers your site is losing? Order a free conversion audit.
