A landing page is not a “small site”
It is a mistake to think of a landing page as a “cheaper site”. A landing page is a page for a single task: to turn a visitor from an ad into a lead. Its value is not in the number of blocks but in the conversion. A ₽300k landing page with 8% conversion is cheaper than a ₽15k one with 1% conversion — because the cost per lead at the same ad budget differs several-fold.
Price levels and what is behind them
₽15–50k — a template on a site builder
A ready Tilda template with swapped text and images. Fast and cheap, but: the design is like a thousand others, the text is usually written by the client, and there is no offer or structure thinking. Good for testing demand — we wrote about this honestly in the Tilda vs development comparison.
₽50–150k — a custom landing page
A prototype for your audience, sales copy with an offer and objection handling, a unique design, responsiveness, analytics with goals. The working standard for a business that plans to drive traffic seriously.
₽150–300k — a landing page as a system
All of the above, plus: marketing analysis of the niche and competitors, a quiz or calculator, integration with a CRM and call tracking, A/B tests after launch. Justified at ad budgets from ₽150–200k a month, when every percent of conversion is noticeable money.
What makes up the price
- Marketing before design: analysis of the audience, competitors, formulating the offer. This is exactly what distinguishes a selling landing page from a “pretty page”.
- Text. On a landing page, text is half the conversion. Copywriting “for free” usually looks like a freebie.
- Design and markup — fast, responsive, light (on the impact of speed — a separate breakdown).
- Forms, quizzes, integrations — where the leads land and how fast the manager sees them.
- Analytics — Metrica with goals, otherwise you will not know what works.
Why a cheap landing page costs a lot
Let’s count on our fingers. An ad budget of ₽100k/mo, a click at ₽100, so 1,000 visitors.
- A ₽20k landing page with 1% conversion → 10 leads, at ₽10,000 per lead.
- A ₽120k landing page with 4% conversion → 40 leads, at ₽2,500 per lead.
The difference in the landing page’s price pays off in the very first month of advertising, and after that cheap leads keep coming. An expensive landing page is not an expense but a reduction in the cost per lead for years.
When an expensive landing page is not needed
Honestly: if you are only testing a hypothesis, the ad budget is minimal and the niche is simple — start with a builder for ₽30–50k. Tested demand → leads started coming → invest in a serious version. There is only one bad scenario: for years pouring a decent budget into a weak landing page, losing the difference every month.
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Conclusion
2026 prices: a template — ₽15–50k, a custom landing page — ₽50–150k, a landing-page system with a quiz and CRM — ₽150–300k. Choose not by price but by economics: how much a lead costs with your advertising. We will calculate it and propose an option for your budget — write to us.
