What website development cost depends on
“How much does a website cost?” is one of the first questions clients ask. The answer depends on many factors: the type of site, the complexity of the functionality, the design and the timeline. Let’s break down each aspect.
Site types and their cost
Landing page
A single-page site to promote a product or service. Ideal for ad campaigns and collecting requests.
- Development time: 1–2 weeks
- Cost: from ₽50,000
- What’s included: design, responsive markup, request form, basic SEO
Corporate site
A multi-page company site with information about services, portfolio, contacts. Builds image and attracts customers.
- Development time: 4–8 weeks
- Cost: from ₽150,000
- What’s included: custom design, CMS for content management, SEO, integrations
Online store
An e-commerce platform with a product catalog, cart, payment and customer account.
- Development time: 8–16 weeks
- Cost: from ₽300,000
- What’s included: catalog, filters, cart, payment, 1C/CRM integration, customer account
Web app / SaaS
A complex product with unique business logic, personal accounts, an API.
- Development time: from 3 months
- Cost: from ₽500,000
- What’s included: architecture design, backend and frontend development, testing
What affects the cost
1. Design
| Design type | Description | Effect on price |
|---|---|---|
| Template-based | A ready template with minimal adaptation | 30–50% savings |
| Custom | Built from scratch for the brand | Base price |
| Premium | Complex animations, 3D, non-standard solutions | +50–100% |
2. Functionality
- Basic: static pages, forms, galleries
- Advanced: customer account, filters, search, integrations
- Complex: payments, subscriptions, API, real-time features
3. Integrations
Each integration adds to the cost:
- CRM (Bitrix24, amoCRM) — from ₽30,000
- 1C — from ₽50,000
- Payment systems — from ₽20,000
- Delivery (CDEK, Boxberry) — from ₽25,000
4. Content
- Copywriting — from ₽3,000 per page
- Photo shoot — from ₽30,000
- Video production — from ₽50,000
Example estimate: a corporate site
| Stage | Description | Cost |
|---|---|---|
| Analysis | Research, spec, prototypes | ₽40,000 |
| Design | Home + 5 inner pages | ₽80,000 |
| Markup | Responsive markup of all pages | ₽50,000 |
| Development | CMS, forms, integrations | ₽60,000 |
| Content | Filling, SEO texts | ₽30,000 |
| Testing | QA, fixes, launch | ₽20,000 |
| Total | ₽280,000 |
How to save without losing quality
- A clear spec — reduces the number of edits and rework
- An MVP approach — launch a basic version, develop iteratively
- Ready solutions — use proven CMSs and libraries
- Prioritization — focus on features that bring money
Why cheap sites are expensive
A ₽20,000 site from a freelancer can cost more in the long run:
- Low conversion — losing customers
- SEO problems — no organic traffic
- Technical debt — expensive improvements
- Security — risk of hacking and data loss
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Conclusion
The cost of a website is an investment in the business. A quality site pays off by attracting customers and growing sales. We’ll help you determine the optimal budget and build a site that works for your business.
Want to know the exact cost of your project? Leave a request and we’ll prepare a detailed estimate for free.
