How much a website costs in 2026: real prices from a landing page to a portal

Why there is no single figure for “how much does a website cost”

Asking “how much does a website cost” is like asking “how much does a car cost”: from a used one for 300 thousand to a new truck for 15 million. A business-card site and a portal with personal accounts are different products with different labor intensity. But market ranges for 2026 can be named, and we’ll name them — honestly, explaining what you pay for in each segment.

Prices by site type in 2026

A landing page — ₽50–250k

A one-pager for a service or ad campaign. The lower bound — a template solution or a builder with tweaks; the upper — a custom design, thought-out text, a quiz or a calculator. A detailed breakdown is in the article on landing-page cost.

A business-card site, a small services site — ₽100–300k

5–15 pages: services, about the company, contacts, a request form. For this money — a custom design, responsiveness, basic SEO and analytics setup.

A corporate site — ₽300–800k

A developed structure: dozens of service pages for the semantics, a blog, cases, vacancies, CRM integrations. This is no longer a shop window but a lead-generation tool.

An online store — ₽400k–2M

The widest range: the price depends on the catalog, integrations with 1C and delivery, a customer account. A separate breakdown — how much an online store costs.

A portal, service, personal accounts — from ₽1.5–2M

Custom development around business processes: B2B portals, booking platforms, marketplaces. Here you pay for designing and building logic, not for pages.

What makes up the price

• Analysis and prototype — 10–15% of the budget. Saving here turns into rework.
• Design — 20–30%. A template is cheaper; a custom design costs more but sets you apart from competitors.
• Markup and development — 40–50%. The main labor.
• Content — text, photos. Often the “forgotten” line item, because of which a finished site waits months to be filled.
• Integrations — 1C, CRM, payment, delivery. Each is separate hours of work.

Hidden costs they keep quiet about

• Hosting and a domain — ₽5–30k a year.
• Support — updates, edits, backups: from ₽10–20k/mo if the site matters to the business.
• Promotion. A site without traffic is a pretty folder of files. Budget for SEO or ads from the first month.

Why contractors quote such different prices

The same corporate site: a freelancer will estimate ₽150k, a studio ₽500k, a large agency a million and a half. The difference is in teams, processes, guarantees and risks, which we broke down in detail in the comparison of a freelancer, an in-house dev and a studio. A cheap site that has to be redone is ultimately more expensive than a proper one done once.

How to save without loss

1. Launch in stages: first the core (home + services + request), then the blog, accounts and the rest.
2. Prepare the content yourself — client-supplied text and photos noticeably lower the estimate.
3. Don’t pay for features “for the future” — they’re cheaper to add when you actually need them.
4. Write a clear technical spec — half of overpayments grow from “we meant something else”.

Conclusion

In 2026 the working ranges are: a landing page ₽50–250k, a services site ₽100–300k, a corporate site ₽300–800k, a store from ₽400k, a portal from ₽1.5M. Plus hosting, support and promotion. Only an estimate for your task gives an exact figure — send us the details, we’ll cost it out for free and point by point.