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Articles and insights on development, AI, DevOps and modern technology

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Marketing

Behavioral factors: how visitor behavior affects rankings and what to do about it

Search engines watch how people behave on your site: how long they stay and whether they return to the results. We break down behavioral factors and honest ways to improve them.

July 24, 2026

9 min

MOLOTILO DIGITAL

Marketing

Commercial ranking factors: why a site reaches the top not through text, but through trust

Two sites with identical text, yet only one is at the top. Often it comes down to commercial factors: prices, contacts, range, trust. We break down what Yandex evaluates.

July 12, 2026

9 min

MOLOTILO DIGITAL

Design

UX research and usability testing: how to find out why people are not buying

The owner understands the site — they designed it. The customer sees it for the first time and gets lost. How to find the spots where people stumble using simple UX research on no big budget.

June 28, 2026

9 min

MOLOTILO DIGITAL

Marketing

Site conversion: why visitors do not buy and how to fix it

Raising conversion from 1% to 2% means doubling sales without growing the ad budget. We break down where sites lose customers and which edits give a quick effect.

June 26, 2026

10 min

MOLOTILO DIGITAL

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