Articles and insights on development, AI, DevOps and modern technology
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A pop-up chat can catch leads or it can infuriate and slow the site down. We break down how to set up an online consultant so it brings leads rather than scaring people off.
MOLOTILO DIGITAL
In a store the buying decision is made on the product card. We break it down element by element: photos, price, availability, reviews, button — and where the customer is most often lost.
MOLOTILO DIGITAL
Text like “we are a dynamically developing company” sells nothing. We break down how to write about the customer’s benefit rather than yourself, and how to structure text people finish reading.
MOLOTILO DIGITAL
A red button or a green one, long text or short — these disputes are settled not by the director’s taste but by a test on real visitors. How to run A/B experiments properly.
MOLOTILO DIGITAL
Raising conversion from 1% to 2% means doubling sales without growing the ad budget. We break down where sites lose customers and which edits give a quick effect.
MOLOTILO DIGITAL
You have a site, you have traffic, but few sales — sound familiar? We break down 12 ways to squeeze more sales out of your existing site and traffic: from prices and forms to closing leads.
MOLOTILO DIGITAL
People are reluctant to fill in “Leave a request” forms but happily take quizzes and grab freebies. How quizzes and lead magnets multiply conversion and when they do not work.
MOLOTILO DIGITAL
Landing pages are offered for both 15 thousand and 300. We break down what is included at each level, why a cheap landing page burns your ad budget and when an expensive one is not needed.
MOLOTILO DIGITAL
Metrica is on every other site, but only a few actually look at it. We break down installing the counter, setting up goals, Session Replay and the reports that really affect profit.
MOLOTILO DIGITAL
What is a website audit: technical, SEO, UX analysis, error detection and conversion improvement recommendations.
MOLOTILO DIGITAL
Secrets of creating a selling landing page: structure, USP, CTA, A/B testing and examples of successful landing pages.
MOLOTILO DIGITAL
How to know your website is outdated: signs you need a redesign, impact on conversion and step-by-step update plan.
MOLOTILO DIGITAL