Articles and insights on development, AI, DevOps and modern technology
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CRM
Acquiring a new customer is several times more expensive than bringing back an old one. We break down the types of loyalty programs, when they pay off and when they just eat your margin.
MOLOTILO DIGITAL
Analytics shows clicks, the CRM shows sales, and there is no link between them. End-to-end analytics connects ad spend with revenue for each channel — down to the ruble.
MOLOTILO DIGITAL
Email has been buried for fifteen years, yet it steadily delivers the best return on investment among channels. How to build a list legally, what to send and how to avoid spam.
MOLOTILO DIGITAL
How CRM helps business: sales funnel management, process automation, website integration and analytics.
MOLOTILO DIGITAL