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E-commerce
A product card that sells: what it is made of and where money is lost
E-commerce

A product card that sells: what it is made of and where money is lost

In a store the buying decision is made on the product card. We break it down element by element: photos, price, availability, reviews, button — and where the customer is most often lost.

July 3, 2026
9 min
MOLOTILO

MOLOTILO DIGITAL

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Marketplaces or your own online store: where to sell in 2026
E-commerce

Marketplaces or your own online store: where to sell in 2026

Wildberries and Ozon give you traffic but take your margin and your customer. Your own store is the opposite. We do the math on both models and show why strong sellers combine them.

June 24, 2026
10 min
MOLOTILO

MOLOTILO DIGITAL

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SEO for an online store: how to get thousands of pages into the top, not just one homepage
E-commerce

SEO for an online store: how to get thousands of pages into the top, not just one homepage

Store SEO is not blog articles but work with categories, filters and product cards: thousands of pages for thousands of queries. We break down the strategy by levels.

June 12, 2026
10 min
MOLOTILO

MOLOTILO DIGITAL

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How much an online store costs in 2026: from a simple catalog to a store with 1C
E-commerce

How much an online store costs in 2026: from a simple catalog to a store with 1C

A store can be launched for 300 thousand or for 3 million — and both can be right. We break down what affects a store’s price and where you must not cut corners.

June 3, 2026
10 min
MOLOTILO

MOLOTILO DIGITAL

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How to Launch an Online Store: Complete Guide
E-commerce

How to Launch an Online Store: Complete Guide

Step-by-step guide to creating an online store: platform selection, catalog, payment, delivery, promotion and scaling.

January 5, 2026
12 min
MOLOTILO

MOLOTILO DIGITAL

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